Commercial Consulting

David has always been interested in business and engineering.

From building Lego Technic sets designed for 16 year olds while only 6 years old, through to self-learning to code aged 9 and ‘customising’ his remote controlled 4x4 car. David also quickly learnt how to make money from various jobs and enterprises - washing cars, multiple paper rounds (with very lucrative Christmas tips!), hotel services, organising school discos/raves and large scale nightclub events.

Creativity and an expansive imagination combined with a passion for invention and solving problems has led him on an adventurous career journey. Working for a wide range of clients across many sectors, delivering innovative solutions and success.

Whilst studying Electronic and Electrical Engineering at University in Sheffield, David designed and developed the world’s first optical cross-fader for audio. These are now utilised across the audio industry, especially in scratch DJ audio desks, and David subsequently led the successful design and development of a bespoke digital audio broadcast desk for the BBC, the first to use such technology.

Starting undergraduate work as a senior broadcast design engineer at BT Broadcast Services exposed David to large scale corporate systems and processes. Assisting with the digital migration of Channel 4 in the UK was a highlight.

After developing and selling an online streaming and podcasting business, David launched his consultancy, Redemption Media, in 2007 and since then has led the design, development and successful launch of many products, services and businesses for a wide variety of clients.

Not being satisfied with simply delivering successful for other people, David has taken on the risks himself and launched several startups, sometimes in collaboration with investors or clients.

With a keen interest in emerging technologies and an instinct for innovative commercialisation, David is in high demand for those looking to involve such an experienced individual - not just a technologist but someone who is also commercially successful and knows how to take an idea from concept through to rapidly scaling profitable business and through onto sale and exit.